マウスカーソル マウスカーソル マウスカーソル

えひめ愛フード推進機構




Brand authorization guidelines


1 Place of production
Agricultural and marine products produced, processed, and shipped in the prefecture.


2 Production and quality
Fulfilling the requirements of safety and peace of mind, quality, and regional specialty characteristics
  1. Safety and peace of mind: Quality control systems to ensure safety and peace of mind
  2. Quality: Quality inspections for production and shipping are carried out according to established standards which meet specific regulations
  3. Regional specialty characteristics: Either a leading brand or a regional specialty brand

3 Distribution and sales
  1. A clear distribution and sales plan, with operations underway to achieve it
    (Actual shipment or contracts concluded, or expected)
  2. Information on customers, and sales performance is available for release

4 Information

The producers' organization inspects production histories and undertakes suitable data management. Systems for disclosing and providing information about the products on websites and so on to consumers and distributors should be in place.


5 Labeling

Labeling is compliant with regulations, and authorization marks are exploited to the full.


6 Miscellaneous

Consumer and customer liaison is available for enquiries about the products.


Products that have already received authorization will be reviewed after 3 years. Authorization will be renewed if they are judged to be suitable representatives of the brand, based on their positioning and performance.